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The catalogue has sparked controversy on occasions, such as when IKEA in 2012 airbrushed women out of a Saudi Arabia version, raising questions about the group's policies towards gender equality. Find the perfect Ikea Catalogue stock photos and editorial news pictures from Getty Images. IKEA is also working on a smaller print publication, focused on providing inspiration for home furnishing, to be available in stores next year, he said. The money saved will be spent on marketing online and through other channels. the company and, as of 2004, consumed 70 of its annual marketing budget. The catalogue has traditionally been a big part of IKEA's marketing budget, he said, but declined to give figures. The IKEA Catalogue is a catalogue published annually by the Swedish home furnishing retailer. "This (the catalogue) has been such an important thing for us," he said. Gruss, an IKEA veteran who took on the new position in June, said he felt emotional about the decision as the catalogue has been a big part of IKEA for him and for other employees, who grew up with it. "The interest in the catalogue has come down," he told Reuters in an interview. Advertising campaign in support of the IKEA catalog for 2004 year under the slogan The best view of the new catalog. First, it's wide in function: you'll find everything you need to furnish your home, from plants and living room furnishings to toys and whole kitchens. The IKEA product range is wide in several ways.
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The catalogue became less and less important," said Konrad Gruss, Managing Director at franchiser Inter IKEA Systems - a division of brand owner Inter IKEA Group. IKEA - Free CAD and BIM Objects 3D for Revit, Autocad, Sketchup. "The number of copies has gone down, but we have also seen that people have much more used our website, apps and social media.